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Powering Up a Cold-Storage Solution Provider’s Unique Benefits
TempArmour embraced a differentiated marketing strategy to highlight high-performing products and expand its target market.
Watch the Crosby Hops Transformation Story
Educating Prospects and Telling a Compelling Story
TempArmour’s cold storage technology and unique chest-opening design make its vaccine refrigerators a worry-free way to maintain stable temperatures for days in a power outage. But the company needed to boost awareness and educate people around uses beyond vaccine storage.
The Square 2 team made TempArmour’s simple, effective design the company’s driving value proposition across its product line of refrigerators, freezers and medical coolers.
Here are some of our deliverables for TempArmour:
A Bigger ‘Big Story’
Square 2’s new messaging emphasized the TempArmour difference to resonate with prospects seeking better temperature-sensitive storage, transportation and emergency preparedness.
A Captivating Content Approach
Square 2 developed assets that educated prospects on TempArmour’s unique design and unmatched temperature stability for both everyday and emergency use.
A Website With Instant Impact
Our design and web development experts created a new user-friendly site centered on the cooling technology’s unique benefits.
A Simplified eCommerce Experience
An updated design and build gave prospects quick access to product information and key features for streamlined purchasing.
