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Choosing the Right Tactics To Use Throughout the Buyer’s Journey

When designed and orchestrated properly, your tactics move buyers from one step to the next in the process.

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With Hundreds of Tactics To Consider, Which Should You Select?

Each stage of the Cyclonic Buyer Journey™ has a set of tactics. Most tactics work across various stages, and there are thousands of ways to configure them.

This guide shows a potential deployment of tactics to illustrate the configuration and orchestration effort required to thread tactics together around execution. Download the guide today to learn about key tactics from the Pre-Awareness to Ongoing Delivery stages – and everywhere in between.

Selecting the Tactics is one of five chapters included in The Complete Guide to B2B Lead Generation, offering insights into effective marketing strategies, executing the right tactics, leveraging data and analytics, and systematically managing all aspects of revenue generation.