Implement An Inbound Sales Process

To Convert Genuine Leads Into Remarkable Revenue

Typically, businesses have been putting 75% of resources to sales efforts, and 25% to marketing efforts. 

Now, think about your company’s breakdown of marketing versus sales resources. Does this sound like you? If so, you are woefully out of balance with the new buyer behavior and it’s time to make a radical change.

Watch this week’s Video Marketing Minute as Eric Keiles describes how inbound marketing does all the leg work to hand your sales team warmed-up, pre-qualified leads.

With an inbound marketing program, different places in the buyer’s journey are supported by various pieces of content – from the top of the funnel to the bottom. As your inbound program matures, you’re naturally generating sales-ready leads.

This is how your sales team can stop pounding the pavement searching for prospects and focus on turning highly qualified leads into revenue.

So, what is the right ratio between your inbound marketing and inbound sales resources?

Watch this week’s Video Marketing Minute to find out.