WWWR Ep 11: 'You Don’t Know How To Prioritize What To Work On First'
This show aired LIVE on November 17, 2021. To watch the show on demand, click here.
In this episode of What’s Wrong With Revenue? we talked with special guest Kristin Stricker, COO and Director of Client Services at Square 2, about how to prioritize what marketing should be working on to ensure the best results.
It’s not easy to know what to work on and when to work on it. Over the past few weeks, we’ve been talking about all the things you have to do in concert to generate revenue. Who wouldn’t be a little confused about the order and how to sequence the work?
But there is a very specific prioritization methodology that you can use to help answer this question.
In this episode, we talked in detail about how we prioritize tasks for clients while ensuring the work we do continues to provide results.
We covered how to balance light-lift tasks that provide a big payoff with longer-term planning tasks that need to get done regardless of lift. We talked about campaign planning and how to make sure you’re prioritizing at a high level in a way that aligns with your strategic goals and objectives.
After this episode, you’ll have a completely new perspective on how to prioritize your team’s efforts, and one that will align closely with producing results quickly.
To subscribe to the show, click here. Subscribers get updates on upcoming show content and a recording of the show delivered right to their inbox the day after the LIVECast. Anyone can submit questions here for us to answer live on the show.
CEO and Chief Revenue Scientist
Mike Lieberman, CEO and Chief Revenue Scientist
Eliminate Hit-or-Miss Marketing Moves
Get advice, tips, tools and guidance to generate more leads for your company in this weekly email newsletter.
Eliminate Hit-or-Miss Marketing Moves
Get advice, tips, tools and guidance to generate more leads for your company in this weekly email newsletter.