Take This 10-Question Quiz To See if You Need a Revenue Generation System

It takes a lot of work to hit your revenue goals month over month. Most companies never hit their goals every month. In fact, our data shows that just 10% of companies succeed at this.

One of the reasons you might be struggling with this part of the business is that you don’t have a system for it. While most companies have a system for hiring people, purchasing products and paying bills, they are usually missing a revenue generation system.

This might be your company. To be sure, we compiled a list of 10 statements. Review them and simply answer yes or no to each.

When you’re done, I’ll share a quick way to evaluate whether you could benefit from a revenue generation system.

Here we go:

1. We know exactly who we want to attract with our marketing, and we have detailed documented personas that profile our prospects.

2. We have a Big Story and a differentiation strategy that clearly separates us from our competition.

3. Sales, marketing and customer service are 100% aligned and working together to hit our revenue goals.

4. We have someone at the company responsible and accountable for us hitting our revenue goals month after month.

5. We have the resources and budget set aside to work on and invest in all the initiatives necessary to help us hit our revenue goals. 

6. We know how to select and design the right set of tactics into a highly personalized, omnichannel campaign to drive leads.

7. We have a process in place to help us make progress daily, weekly and monthly on our marketing, sales and customer service initiatives.

8. We have the metrics and scorecards in place to know for sure how we’re doing across marketing, sales and customer service.

9. We have a technology platform that automates and analyzes our revenue efforts to help us improve our execution.

10. We’re committed to doing whatever it takes to hit our revenue goals. We want to go all-in across the company. It is our number one priority. 

Unless you answered yes to all the questions, you need a revenue generation system, and you’re probably not hitting your revenue numbers every month.

However, it’s hard for most companies to answer yes to all these questions. Here’s another way to look at it:

• If you were able to say yes to eight or more statements, your company is probably doing pretty well and could continue to do well without a revenue generation system.
• If you were able to say yes to five to seven statements, your company could definitely benefit from a revenue generation system, but today you probably hit your goals about half the time.
• If you were only able to say yes to four or fewer statements, your company would benefit dramatically from installing a revenue generation system. In fact, it would be a game-changer.                              

A revenue generation system should include a coach who teaches you the frameworks associated with creating a strategy, defining a process, rallying the resources, selecting the right tactics, designing effective campaigns and building out your technology stack. This is going to transform your company so that you hit your revenue goals.

To learn more about how a revenue generation system could help your company, check out this resource. 

If you liked the quiz, we have a more detailed assessment that will provide even more insight into where you are and where you should be on your revenue journey. Click here to see the assessment.