Season 2: Episode 20 – You Want To Hire Your First Senior Marketing Person

This show was released on May 25, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue?, we sat down with Jessica Lipson, Senior Director of People and Culture at Square 2, to talk about taking the big step to hire your first senior marketing person.

Since you never want to make a mistake with a hire like this, consider going slow to go fast. At Square 2, we have practiced a hire slow and fire fast mentality for a while, and with an average tenure of over six years, an extremely low attrition rate and a team that is extremely senior, I think we’ve cracked the code.

We always start with what we call a success profile. It’s not a job description that lists the duties we want this person to perform but rather how we’ll measure their success. What business outcomes, metrics and activities will a successful person do to thrive in this role?

Since this new role will have to play a part in your revenue generation system, look for someone who understands process and systems. Make sure they’re comfortable being part of a system that uses a methodology.

Since this person is senior, I’d recommend looking for someone comfortable leading your process, leading your L10 weekly revenue team meeting, setting rocks for the team, moderating the IDS sessions, and being comfortable and accountable with your scorecard and metrics.

I’d also suggest finding someone who knows how to leverage, optimize and source additional resources. Don’t expect this new hire to do everything. But you can expect them to manage the team responsible for doing everything.

Very few marketers are great at all aspects of marketing. Your new senior person might need help with the website, they might need a technical resource to optimize HubSpot or they may need help with paid social advertising. That’s OK.

They should be able to source either agency or contractor help as part of your resources component within your revenue generation system.

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