WWWR Ep 5: There’s No Awareness Of The Prospect’s Buyer Journey

This show aired live on October 4, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue?, we talked about the massive shift in the way prospects buy products and services today.

We covered the importance of understanding your specific prospect’s buyer journey and then mapping your marketing, sales and customer service execution to match that buyer journey perfectly.

Growing companies are investing significant time and money into understanding the buyer’s journey and then creating a remarkable experience for their prospects.

The results are massive revenue growth, shorter sales cycles, higher close rates and much stronger differentiation in their markets.

Revenue growth strategy starts with a deep understanding of your prospect’s buyer journey and then rearchitecting each touch point along the way to help your prospects get to know, like and trust your company.

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