WWWR Ep 23: You’re Not Creating Content At Scale

This show aired LIVE on February 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we unpacked all the important aspects of how to create content at scale.

We answered the age-old question of quality vs. quantity. We talked about how to measure content. We even talked about when to shuttler old content and replace it with new content.

We spent time reviewing the hub-and-spoke model we use at Square 2 that should help you create long-form content and pull out shorter-form content, like a blog article, and then pull out micro-content, like social posts.

When you create content like this, you do it faster, it’s more integrated and everything is better connected.

We also talked about new content formats, like video and podcasting. We revealed how you can take an hour of content on video and turn it into a video show, a podcast show and individual social videos that promote your company and its services, products or offerings.

There was an in-depth conversation about measuring the performance of content, using content in the sales process and why content is so important in today’s buyer journey.

Finally, we shared how our Cyclonic Buyer Journey™ helps provide a legitimate map for what content to create and where to deploy it in your prospects’ buyer journeys.

There was a lot to talk about this week. If you’d like to subscribe to the show, we’ll send you reminders and email you a link to the show after each live show – just click here. If you’d like to submit a question for the show, click here.

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