Conversion rates often suffer because the process is too long and complicated. Most visitors will abandon the conversion process if asks too much of them. Keep things simple by asking as little information as possible. Keeping the conversion process under 30 seconds is ideal for boosting conversion rates. Switch to asking just for a name and email, and more visitors will sign up.
Including testimonials from real customers on your website increases trust in your brand. Visitors are more trusting when the website has included several authentic, third-party reviews. Use your website to showcase any affiliations you have with satisfied customers, industry influencers, or other established brands to increase trust in your brand and boost conversions.
Lacklustre conversion rates can sometimes be the result of your website asking for the sale or email too quickly in the browsing experience. This is especially true if your product is expensive or complex; visitors will require more time to commit. To accomplish this, offer value and results before asking for the sale. Consider offering a free trial or offer enough information to become a trusted advisor in your industry. Once you’ve captured their email addresses you can continue communicating and bring potential customers slowly to the point of purchase.
An obvious and well-crafted call to action on your website lets visitors know just what you want them to do next on every webpage. Whether it’s download a case study, read the next blog post, or fill out a survey, customers should have a clear call to action to follow. Don’t make them guess.
Some websites try to bring in customers with fancy, complicated language, but in the end, it just doesn’t work to boost conversion. You want your website to be clear for the largest possible audience. The average user should be able to quickly ascertain what your brand is all about. Marketing your products or services should be like explaining your business to a close friend. Rethink your website language and try to write the same way you talk, so visitors feel more comfortable.
Throughout the conversion process, you need to eliminate the risks associated with purchasing your product or service. To start, make sure your website itself is secure so customers feel comfortable purchasing from you. If possible, add a risk-free guarantee to your product and service. Guarantees and security measures help build trust in your brand and bring customers to complete the final steps of the sales process.
Another way you can boost conversion rates is by addressing any objections potential customers might have while browsing. When people read your offer, they will inevitably have some objections or hesitations about accepting. In person, these misgivings can be uncovered and addressed easily, but online the process becomes more difficult. Instead of asking, you need to address all possible hesitations on your website. Common questions you may want to address are statements like:
Continue this list of possible objections and find clear ways to address them on your website. If you’re having trouble imagining the customer’s thought process, add a customer survey to your website to learn more about your customers and create detailed buyer personas.